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Lists let you split your subscribers into groups and notify only the relevant ones when publishing a release.

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Create a list

1

Open Subscriber Lists

Go to Settings → Workspace → Subscriber Lists.
2

Add a list

Click Create list and name it.
3

Set the default (optional)

Under Settings → Page → Subscribers, choose the Default subscriber list that public sign-ups are added to.

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Useful segmentations

  • By product mirrors your projects, so API customers don’t get mobile app updates.
  • By audience splits customers from your internal team and partners.
  • By depth sends major launches to everyone and everything else to a smaller “all updates” list.

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Sending to specific lists

In the publish dialog, enable the email notification and select which lists to notify. Leaving a list out means those subscribers see the release on your page and feeds, but don’t get an email.
Two lists solve most segmentation problems. Start there and split further only when you find yourself deciding not to send an email because it would annoy part of the audience.